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Anugraha Ghale

Anugraha Ghale is a creative and brand strategy consultant, author and speaker in Kathmandu, Nepal. Brand and story strategy, video and design, copywriting, product design, books and talks for brands, NGOs, businesses and creatives. Author of The Empty Back Row and Counted as Illiterate.

© 2026Kathmandu

As seen in
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Contents

Work

Open the book. Swipe, or tap a bookmark to jump to any page.

10 kinds of work

01 / 10

Short-form videos

Reels, challenges and short brand films.

3 pieces

02 / 10

Long-form documentary

Documentary-style stories, told slowly.

Coming soon

Coming soon

03 / 10

Brand making

The name, the voice, the look, and everything that goes with it.

1 piece

04 / 10

Product design

Things you can hold.

1 piece

05 / 10

Copywriting

Words for brands, campaigns and jingles.

2 pieces

06 / 10

Posters & visuals

Posters, graphics and visuals.

Coming soon

Coming soon

07 / 10

Books

Two books so far.

2 books

Anugraha Ghale holding her book The Empty Back Row: Why Young Christians Stop Attending Church
The Empty Back RowWhy Young Christians Stop Attending Church
The book Counted as Illiterate, on a stack of notebooks with a pencil, a vase and a glass
Counted as IlliterateHow Power Decided Whose Knowledge Was Written, Kept and Believed

08 / 10

Research papers

Studies, analysis and papers.

1 piece

Brand sentiment analysis

Beats by Dre: Gen Z feedback on its social media strategy

Research
Coming soon

09 / 10

Café notes

Cafés and places I visit, filmed and reviewed.

Coming soon

Coming soon

10 / 10

Strategy

Strategy first, then the making.

Process & brands

  1. ListenWho is this for? What do they believe now, and what should they believe after?
  2. ShapeOne clear idea, a voice and a story, so every piece feels like it came from the same place.
  3. MakeVideo, posters, product and copy, produced to carry the idea and not to decorate it.
  4. Show upLaunch it, speak about it, and teach others to do the same.

Brands I’ve worked with

  • Dabur
  • Dell
  • Benelli
  • MetLife
  • realme
  • Xiaomi
  • Godrej
  • Old Monk
  • Glow & Lovely
  • NTC
  • Hulas
  • Beats by Dre
See the full route →

02 / Public relations

Where I've spoken

Rooms I've been in so far.

  1. 01

    December 2024 · Talk

    EU Delegation to NepalHuman Rights Day

    A TED-style talk at “United in Diversity: Stories from Nepal's Human Rights Champions”, with two other young Nepalis. I spoke about education, economic opportunity and legal reform for marginalised communities, and why Nepal's youth need the right tools and mindset to lead what comes next.

    Five people on stage at the EU Delegation to Nepal's United in Diversity Human Rights Day event, December 2024
  2. 02

    Book launch · Launch speaker

    बेपत्ताby Loknath Manen

    Launch speaker and presenter at the launch of Loknath Manen's book बेपत्ता (Bepata).

    Footage coming

    The launch

Ways to have me in the room

Four formats I do.

  1. 01

    Talks & keynotes

    Starting young, building something of your own, and turning creativity into a career.

  2. 02

    Workshops

    Personal branding and storytelling for freelancers, students and young creators.

  3. 03

    Panels & launches

    Moderating or joining panels, and presenting at book and product launches.

  4. 04

    Podcasts & interviews

    Conversations about art, entrepreneurship and youth leadership.

What's been said

Features, interviews and recognition. Newest first.

USYC cards by the U.S. Embassy Youth Council Nepal and the Youth Innovation Lab. EU photo from the EU Delegation to Nepal's event.

03 / About

I work out what a brand should say, then make the videos, visuals, websites, apps, words and stuff that say it.

I’ve pitched and written for brands like Dabur, Dell and MetLife, built briefs across telecom, retail, FMCG and spirits, directed creative for a brand-new venture, and led creative teams. Then I went into sales and marketing, to see how good creatives translate into sales.

Then I came across a line in a book by Kevin K. Brown: to get funding, be fundable and findable. Since then I’ve also been working and pitching with organisations, which lines up everything I did at the start of my career as a social entrepreneur.

I started Gharmai Productions as a tool to explain stuff. I scaled, I successfully failed, and I failed successfully.

Nepal has had plenty of protests, and real change still feels out of reach. I’d like to start a mental revolution instead: places where young people learn by solving real problems, get paid while they do it, and find out their contribution counts.

I’ve witnessed what young adults are capable of when they’re given the right tools to channel. I’m motivated by this urgent vision.

I’ve written two books, The Empty Back Row and Counted as Illiterate, to better find the root causes and suggest pathways for this same issue. You can find them on Amazon, Kindle or any KDP partner networks.

In my own words

Me, talking about growingIn my own words.Open on YouTube ↗
Coach Me Nepal: GenZ TalksA long conversation that helped me know myself even more.Open on YouTube ↗

The route so far

  1. 2020 – 2021: Founder, Gharmai Productions. Started making thought-provoking notebooks at home during lockdown, on a belief that art can make young people question and think for themselves. It grew into journals, pocket notebooks and bookmarks made with local Nepali artists, and a community around them. Then a pause. Brands: Gharmai Productions.
  2. 2021 – 2022: Creative copywriter & visualiser. Copy and strategy across personal care, computers, motorcycles, insurance, banking and food: Dabur (Honey, Gulabari, ProStyle, Odomos, Fem Safe Handz, Odonil), Dell, Benelli, MetLife and more. Framed RFP responses, led decks with the strategy and creative teams, and built 360 campaigns, jingles and a TikTok challenge. Brands: Dabur, Dell, Benelli, MetLife, NIMBUS Group, Glow & Lovely, EBL, JGI, GWM, Byanjan.
  3. 2022: Personal branding coach. Taught a college course, then started Padhai Badhdai Jau (“let’s read and move ahead, together”) to get young people excited about learning.
  4. 2022: Creative & digital brand strategist. Strategy and new-business pitches across every account, leading on Dell, Dabur, realme and MetLife. Wrote the agency’s own company profile, which the creative teams turned into its website. Supported internal brainstorms, wrote proposal decks, built multichannel campaigns across the customer lifecycle, tied ideas to real budgets, and mentored junior creatives and interns. Brands: Dell, Dabur, realme, MetLife.
  5. 2022 – 2023: Creative & brand strategist. Experiential and theoretical briefs across telecom, retail, FMCG, spirits, smartphones, automotive and industrial brands. Mentored for ten weeks by a Cannes-recognised creative. Brands: NTC, Hulas, Old Monk, Godrej, THR, Xiaomi, Chery, Neo, Baba Sunflower Oil, MM Plastics.
  6. 2023: Interim creative director. Brought in to help a brand-new venture get going during its stealth phase. Concept design and art direction, launched quietly.
  7. 2023 – 2025: Education & curriculum consultant. Cross-cultural education and curriculum development for an international non-profit.
  8. 2023: Branding strategy & analytics. Brand sentiment analysis for Beats by Dre. Collected feedback from Gen Z research participants and presented how well its social media strategy was landing. Brands: Beats by Dre.
  9. 2023 – 2026: Manager, Sales & Marketing. Led sales and marketing.
  10. 2025 – 2026: Youth council member. One of 55 young leaders in the U.S. Embassy Youth Council Nepal’s 2025 cohort: a professional engagement programme under the Embassy’s Public Affairs Section, run with the Youth Innovation Lab. Brands: U.S. Embassy Youth Council.
  11. 2026: Consultant. A confidential strategy engagement.
  12. 2026: Gharmai rebuild begins. Back after the pause: new products and a clearer idea of what the brand stands for. Brands: Gharmai Productions.
  13. Now: Open for projects. Websites, photo and video stories, explainers and narratives.

What I’m up to

Newest first. This page changes as I do.

Making digital media

Websites, photo stories, short videos, explainers and narratives for people and organisations with something to say.

  • Websites
  • Photo stories
  • Video
  • Explainers
  • Narratives

Rebuilding Gharmai Productions

Back after the pause, with new products and a clearer idea of what the brand stands for.

Launched this site

The whole route in one place: the work, the talks, and what I’m making next.

04 / Contact

Say hello

A question, a project, or just hi.

Invite me

Planning an event, class or podcast? Give me the basics and I'll reply with a yes, a no, or questions.

Over coffee

Found a mistake?

How about you tell me over coffee? Pick a few days that suit you and I’ll pick one.

The site is still being made, so there will be a few. Times are Kathmandu time.

No days picked yet.